How to Do You Make Money in Cannabis? Why do some operators raise a lot of money and fail, but other companies make a lot of money in the marijuana industry? We explain the right way to make it in the cannabis industry that preserves the culture and the heritage of industry, while turning a profit. We discuss the big opportunities for Illinois cannabis Supercritical’s own Sparky Rose joins us to discuss making money for your cannabis business and different avenues for getting in the industry.